Too Powerful, Too Expensive? Why Fendt and John Deere Struggle in Kenya
Agriculture is the backbone of Kenya’s economy, employing over 40% of the workforce and sustaining millions of livelihoods. From smallholder plots to large tea and horticultural export farms, farming feeds families and drives business across the country. Yet, many farmers still rely on manual tools or basic machinery, while high-end tractors like Fendt and John…

